EDIT: The fact is that this is a known problem and other people have got it covered under warranty. So why not me?
EDIT: This is very well-known problem at this point (3/18/2015) there is the "staingate.com" database, and a lively hacker news discussion about it. There is also a petition, and a facebook group.
Top Bezel Screen Coating Wear
|The biggest spot is along the top bezel, which doesn't affect the display.|
Center Screen Coating Spot
|Notice the spot in the middle of the display. The light spots aren't oil or dirt, it's the screen coating came off.|
This was not damage caused by me, but rather insufficiently strong screen coating that wears quickly, and it is wrong to ask me to pay $300 to fix it. Apple can and should fix it on their dime - and apologize for wasting my time. It's not like Apple is hurting and can't afford to do the right thing: Apple Computer has 40% profitability, $75B in cash reserves (more than the US Government) and here they are nickel-and-diming the people who are critical to their success. That seems like a bad idea to me.